Souls of M.Gemi
Launched: April 2020
A week-long campaign spotlighting our Italian artisans’ silhouettes with an emphasis on their personal narratives and relationships. Every day, I wrote a graphic email, category landing page, and a Journal blog posting paired with a daily deal.
Welcome Series
Refreshed: August 2020
5-part graphic email series targeted to new customers following their first M.Gemi purchase.
Hearts of M.Gemi
Launched: May 2020
A weeklong campaign highlighting our employees and paired with a one-day promo on select flats.